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Splash Soaks Up $6M To Make Promo Events Seem Cool

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TechCrunch

Eventbrite looks like it was designed in a basement circa 2005. It works great, but gives a boring first impression. Splash, meanwhile, wants you to feel like you’re at the party from the moment your invited. That’s made it the new darling of event marketing teams at Nike, Anheuser Busch, the NBA, Google, and Spotify.

While I’m used to a SXSW flood of Eventbrites and Facebook Events, this year, I RSVP’d for quite a few soirées through Splash, and they came off way classier.But Splash doesn’t just want to be a pretty event platform. Co-founder and CEO Ben Hindman tells me its goal is be a full-blown “experiential CRM” tool, complete with tools for tracking attendee behavior and social media mentions.

So to build out these new event analytics features, it’s just raised a $6 million Series A led by Spark Capital.

Splash Event Page

Splash is still tiny, having managed just…

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2 thoughts on “Splash Soaks Up $6M To Make Promo Events Seem Cool

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